Lomography Announces a Brand New Formula for LomoChrome Purple 400

It's been a few years since Lomography announced LomoChrome Purple, and just today they've announced a new update to the film. The new Lomochrome Purple 400 film is designed to be a whole lot more stable. With that said, we start out with a recommended and set exposure at ISO 400 vs the previous version of the film which was said to need a lot of light. To that end, it wasn't uncommon that photographers shot it at ISO 200 or even 100. The new Lomochrome Purple will continue to shift blues to gre...